About HerEdits

I do the searching. You get the good finds.

HerEdits was created for women who love finding beautiful clothes, but don’t necessarily love everything that comes with shopping for them.

Endless scrolling. Hundreds of almost-identical options. Clothes that look gorgeous online but don’t feel quite right when they arrive.

That’s where I come in.

I love shopping. I love finding the hidden gems, discovering pieces that feel a little bit special and figuring out how they could work in a real wardrobe.

So, I do the searching — and bring the good finds to you.

You can shop the pieces I’ve already discovered and curated for HerEdits, or tell me what you’re looking for and I’ll go looking for you.

I search, source and curate women’s clothing that earns its place in your wardrobe — pieces that feel good, look put-together and are easy to actually wear.

I’m particularly drawn to softness, comfortable fabrics, flattering shapes, thoughtful coverage and pieces you can style more than one way.

Rather than buying huge quantities of the same thing, I usually source only a small number of each style. That means HerEdits can keep evolving, with new discoveries and different finds rather than becoming another enormous catalogue for you to scroll through.

I want you to buy better — not more.

I sell clothes, but I don’t believe the answer is constantly buying more of them.

When I’m choosing something for HerEdits or searching for something specifically for you, I look beyond whether it’s simply fashionable.

I consider how it feels. How it fits into real life. Whether it’s versatile. Whether the quality and price make sense. And, most importantly, whether I think it’s actually worth your money.

And I’m not limited to what I stock.

If I think the better find is somewhere else, I’ll tell you.

Because my job isn’t to convince you to buy from me. It’s to make shopping easier and help you find things you’ll genuinely enjoy owning and wearing.

Clothes should work for real life.

My background in healthcare, alongside my own experiences of changes in my body, lifestyle and personal style, has shaped the way I choose clothes.

Comfort isn’t an afterthought here.

I don’t believe looking put-together should require being uncomfortable.

Sometimes the best find is the soft top that doesn’t cling. The shirt you can throw over leggings and instantly feel dressed. The jacket that gives you shape without feeling restrictive. Or the jumpsuit you can pull on without having to think about an entire outfit.

Those are the kinds of gems I’m looking for.

And sometimes, it’s simply something gorgeous that makes you think:

Yep. That’s very me.

Because getting dressed should still feel like you.

And then there’s the person wearing the clothes.

HerEdits has always been about more than what’s hanging in your wardrobe.

I care deeply about self-concept — how you see yourself, the way you speak to yourself, what you believe you deserve and the choices you make for yourself.

That’s why I created EmpowHer™.

EmpowHer is the other side of HerEdits: a space for self-concept, identity, choosing yourself and becoming more intentional about the woman you want to be.

Because you can change the outfit.

But what you believe about the woman wearing it matters too.

That’s what Style • Essence • Identity means at HerEdits.

STYLE is the outer.
What you wear, how you style yourself and how you choose to show up.

ESSENCE is the inner.
Your self-concept, the way you see yourself, what you believe you deserve and the choices you make for yourself.

IDENTITY is where the two meet.
Who you believe you are on the inside, expressed through how you show up on the outside.

HerEdits exists for both.

I’ll keep doing what I love — shopping, styling, sourcing and finding the gems worth knowing about.

And through EmpowHer™, we’ll work on the woman wearing them too.

Because becoming HER isn’t just about how she looks. It’s about who she believes she is.

Welcome to HerEdits. 🩷

— M.
Founder, HerEdits